Unity Bank Plc and Cashtoken have solidified an alliance to introduce a patronage reward system aimed at granting the bank’s customers the chance to win substantial cash rewards, guaranteed instant cashback, and life-altering opportunities.
Cashtoken, a Cash Reward-as-a-Service company specializing in loyalty programs to enhance customer engagement and satisfaction, will collaborate with Unity Bank to transition both new and existing customers to a platform promising continuous and enticing rewards for their loyalty.
Customers eager to participate in this reward scheme simply need to onboard any of Unity Bank’s digital banking platforms, such as the Unifi mobile banking application, the *7799# USSD platform, or activate their Unity Bank Verve Card and engage in transactions across e-payment terminals nationwide.
Each transaction made using the card or through the digital platforms earns customers a cash token. These tokens can be instantly redeemed while also entering the customer into the monthly Cashtoken Rewards draw, offering a chance to win up to One Million Naira in cash.
During the media launch in Lagos, Eghomware Iyamu, Unity Bank’s Head of E-Business, highlighted that the collaboration with Cashtoken aims to elevate customer appreciation efforts.
Iyamu said, “This strategic partnership with Cashtoken underscores our commitment to acknowledging and rewarding loyalty. Through this collaboration, we’re elevating customer appreciation by offering substantial cash rewards as a token of gratitude for choosing Unity Bank.”
He further added, “This partnership establishes an unparalleled experience for Unity Bank’s customers, leveraging Cashtoken Reward’s impressive platform. Our customers can now anticipate generous cash rewards, making every interaction with the bank a rewarding experience.”
Unity Bank envisions that this initiative will not only delight its current customers but also attract new ones by providing a rewarding banking experience through Verve Card activation and transactions on the bank’s digital channels.
Cashtoken highlighted that this collaboration will enable the company to continue fostering excitement among customers, fostering stronger bonds within families and businesses by consistently rewarding loyalty and patronage.
The partnership launch follows a similar collaboration with payment processor Verve Card Services Limited, where Unity Bank customers Nmeregini Chukwuebuka and Sharif Yusuf Mohd won 500,000 and 150,000 naira, respectively, in the ongoing Verve National Consumer Promo.
This Unity Bank and Cashtoken partnership is poised to deliver engaging customer experiences, replicating loyalty rewards through substantial cash prizes, thereby enhancing the banking experience for Unity Bank’s clientele.
