Leading Pan-African financial institution, United Bank for Africa (UBA) Plc is set to hold its quarterly Business Series on Wednesday, September 16th, 2020.
This is the bank’s continuous bid to support the growth of micro, small and medium scale enterprises (MSMEs) and equip them with the necessary tools to strengthen and sustain their businesses.
For those who don’t know, the UBA Business Series is a quarterly MSME Workshop and a capacity building initiative where leading business leaders share insights on best practices for running successful businesses in the face of huge economic challenges.
The theme for this edition is; ‘Brand Positioning and Marketing for Businesses Post COVID 19’ and will take place on Wednesday, September 16, 2020 via Microsoft Teams. The event is open to all participants and will be held virtually starting at 2pm.
UBA will be hosting the Managing Director, Nitro 121, Mr Lampe Omoyele, a brand management professional, who will give business leaders and upcoming entrepreneurs tips on the best ways to ensure their businesses survive especially in the wake of the pandemic.
Omoyele is the Founding Partner, The Lucent Consulting Company, he is a widely respected business leader and mentor in the marketing and advertising industry of sub-Saharan Africa.
Jude Anele, Group Head, Consumer and Retail Banking, UBA, said; “With my vast experience in brand management, Omoyele will point small business owners in the direction needed to galvanise their brands and position it in such a way as to attract the right customers.”
“UBA’s unending commitment and deep passion to help small businesses, remains the engine of any developing economy.”
Also, UBA’s Group Head, Marketing and Customer Experience, Michelle Nwoga, said; “The bank’s passion is hinged on ensuring that customers and entrepreneurs run businesses that can stand the test of time with requisite knowledge and experience required to take their businesses to the next level.”
