By Ingram Osigwe
It was pomp and glitz as a leading pharmaceutical company and manufacturer of high-quality drugs, Dana Pharmaceuticals Ltd. recently broadened the frontiers of healthcare delivery and concern for the wellness of Nigerian children when it launched DanaCee, a specially formulated vitamin C syrup for kids’ vitality and growth.
The unveiling of DanaCee was a twin event as it also coincided with the celebration of the 27th anniversary of Dana’s debut in Nigeria as well as the celebration of its flagship brand, Paradana paracetamol.
The company also used the opportunity to re-launch the Ferrodan capsule, one of the brands in its stable that has over the years played a leading role in tackling iron deficiency among some Nigerians.
The launch of DanaCee brought to the fore the importance of Vitamin C to the human body, especially children. It is an important nutrient that’s essential for optimal health across the life cycle.
Also known as ascorbic acid, Vitamin C Syrup as a supplement for Children, plays a multi-faceted but critical role in the function of their body.
Apart from helping to prevent scurvy in children, Vitamin C is also essential for maintaining a healthy immune system, enhancing iron absorption, and producing collagen, the most abundant protein in the human body.
With most Nigerian families unable to feed their children with foods and fruits rich in vitamin C, such children cannot synthesize their vitamin C. This makes adequate dietary intake of vitamin C Syrup by such category of children very imperative.
This, Dana said, was the reason it stepped in with DanaCee, a specially prepared Vitamin C Syrup for children to fill the void created by poor feeding regimes in many Nigerian families.
DanaCee which comes in a delightful orange flavor making it children-friendly, contains many properties as an antioxidant that fights the free radical damage that often causes inflammation of the lungs in asthmatic children.
Apart from being of high quality, one that meets internationally accepted standards, one of the Unique Selling Propositions ( USP) of Danacee is its affordability.
This means that struggling Nigerian families need not upturn their pockets to purchase quality Vitamin C syrup for their children.
Concerned about the increasing rate of Iron deficiency among Nigerians, Dana Pharmaceuticals said it re-launched Ferrodan Plus, a blood booster to re-emphasis health dangers anemia pose
Ferrodan Plus is formulated to act as a rapid blood restorer thus helping to end avoidable deaths, especially, maternal mortality arising from iron deficiency.
A glamourous evening of sight, sound, and panache, the ambiance of Ivy Hotel, Ikeja, the venue of the twin event spoke volumes of a company that has made an indelible mark on the pharmaceutical sector.
Vivacious Dana distributors across the country swarmed the venue paying glowing tribute to it and expressing delight to be associated with the company these past years
The distributor’s close-knit business relationship with and rock-solid loyalty to Dana would later be cemented, in the cause of the event, with various categories of awards.
One of the company’s key distributors,
Chief Paulinus Ezeanowai. (ICHIE EZELISIAKU ICHIDA), MD, PHARMMEDICA NIG LTD LAGOS, who has been a distributor of the company’s brands since its debut in Nigeria 27years ago was the cynosure of all eyes as he was handsomely rewarded.
Speaking during the product unveiling, Dana Country Head, Vaswani Bharat, reiterated his company’s commitment to the wellness of Nigerian children, assuring that Dana would never compromise on quality.
He said; “Our commitment to children’s health inspired the creation of a supplement that not only bolsters their immune systems but also makes nutrition enjoyable.”
“DanaCee Vitamin C syrup is offered in a kid-friendly orange flavor, making it an exciting addition to daily routines.”
– Ingram Osigwe is MD of Full page international communications Ltd
