Leading financial institution, Fidelity Bank Plc, has announced its sponsorship of the Anambra Fashion Expo 2022. This is towards developing the capacity of entrepreneurs in the fashion industry and diversifying Nigeria’s foreign exchange earning capacity.
The event is scheduled to hold at the International Conference Center, Awka, Anambra State on Friday, September 16th and it will host over 800 walk-in guests, 35 fashion designers, 100 exhibitors as well as millions of virtual attendees.
The theme: “In Between Time for All Times” is designed to capture emerging trends and creativities in the industry and how young talents can maximize them.
Across the country, Fidelity Bank is known as the bank that empowers. Whether through the right financial product or non-financial initiative such as our sponsorship of the Anambra Fashion Expo, we are helping our customers and prospects grow their businesses and contribute to the economy.
Speaking on the sponsorship, Divisional Head, Brand and Communications, Fidelity Bank Plc., Meksley Nwagboh, said; “We are pleased with the platform the expo provides us in demonstrating this and look forward to welcoming businesses and guests at the event.”
“Fidelity Bank feels the need to help participants at the Anambra Fashion Expo to develop their capacity to compete on the global stage.”
“That is why we are bringing our partner, Export and Sell LLC to walk participants through the nitty gritty of preparing the correct documentation required to export to the United States of America (USA); how to find buyers, how to list products and sell on Amazon, the various licenses needed amongst other aspects of exporting.”
Meanwhile, an important part of the expo is the masterclass to be facilitated by Nduka Udeh, Managing Director/CEO of Export and Sell LLC.
Attendees would be guided through the process of developing the necessary competence for selling to the international market and earning foreign exchange.
For those who don’t know, Fidelity Bank has championed several initiatives to help local businesses play on the global stage and attract foreign exchange earnings.
Its Export Management Programme (EMP), launched in 2016 and hosted in partnership with the Lagos Business School and the Nigerian Export Promotion Council (NEPC), equips participants with requisite knowledge for driving non-oil exports.
Fidelity Bank also launched the CBN RT200 FX Policy Sensitisation series in February 2022 to highlight opportunities for importers looking to pivot to exporting with the aid of the policy.