Fidelity Bank Plc., in its resolve to boost financial inclusion has splashed N13 million on 12 of its loyal customers at the fifth draw of Get Alerts in Millions (GAIM) season three promo which is meant to enrich customers and encourage a savings culture.
It is noteworthy that its 11 customers won N1million each, while one customer won the star prize of N2million as other customers were rewarded with consolidation prizes, comprising generators, refrigerators and television sets. Ms Chinyere Chima, Mr Chukwudi Obi, Mr Roberts Oronne and Mr Ale Samuel, all won N1million cash prize each, while Mr Ifeanyi Chiedozie won the star prize of N2million.
Speaking at the draw in Lagos, Mr Nnamdi Okonkwo, who was represented by the Regional Bank Head, Victoria Island, Mrs Chinwe Iloghalu, said; “The reason for the initiative is to drive financial inclusion, thereby reaching out to unbanked Nigerians. The promo is to promote savings culture and to reward customers’ loyalty.”
“It is one of the ways to encourage the flow of money into the banking sector by getting people to bring their money into the bank and also appreciate the bank’s customers. The initiative is in line with the Central Bank of Nigeria’s directives for financial inclusion, about 60 per cent of Nigerians are still unbanked.”
“We are also using this medium to appreciate our customers because there is no institution that will thrive without a customer base. We love our customers and we are giving back to them to show them that they are special and they mean a lot to us.”
“The bank will continue to attract more customers through various digital transformation channels. I call on customers to continue to save with the bank for their future endeavours. Savings will transform your life and people must learn to keep something for the rainy day.”
Also, the Promo Manager, Mrs Janet Nnabuko, disclosed that; “The promo is for both old and new customers and consists of monthly draws and bi-monthly draws. To be eligible, participate in the monthly draws, you should have an existing savings account and top it up with N10,000 every month and for the bi-monthly draws, you have to maintain a minimum of N50,000 every month to participate”.