By Ingram Osigwe
The upscale White Pearl NG Event Centre, Lekki Phase1, Lagos, Friday played host to an array of beauty enthusiasts, celebrities, brand journalists, marketing communication gurus, advert executives, distributors, cosmetologists, and industry stakeholders as Fair and White Nigeria launched the latest range in its stable, Fair and White Original Glutathion.
It was a twin event that also featured the unveiling of a former Big Brother Naija Housemate, Cynthia Nwadiora, popular as Cee-C as the brand Ambassador for the new product range.
The twin event was not only colorful and grand, but it was also an evening of glamour, panache, and glitz.
The ambiance of the Event center erupted in an electrifying ovation as Cee-C walked in with her team to the warm welcome by Fair and White Directors and senior members of staff.
Speaking shortly after she was formally unveiled, Cee-C who was the runner-up in the 2018 edition of the BBNaija reality show, dubbed “Double Wahala”, expressed gratitude to Fair and White Nig Ltd, holders of the Fair and White Franchise in Nigeria, “for inviting me to be part of the family”
“By my role as the brand Ambassador for Fair and White Original Glutathione, I’m now an integral part of the Fair and White Nigeria family and I’m very very excited about it. “
“My word is my bond and my word is this: I shall not fail and the company will never regret making me a brand Ambassador; indeed, the company will have value for its money”, she said.
The 31-year-old former BBNaija Housemate who is also a lawyer and actress noted that Fair and White is renowned for quality, pointing out that she was not a new convert to the brand. “My affinity with Fair and White did not start today; it may interest you to know that my late mother was a loyal consumer of Fair and White beauty products, I’m therefore, on a familiar terrain”, she added.
Earlier, Chairman of Fair and White Nig Ltd, Patrick Chibueze, stressed that Fair and White beauty brands which are made in France for people of color by Labo Derma France, have been in the Nigerian market for over two decades and have been consistent in giving Nigerians quality brands.
According to the Fair & White boss who was represented by a Director in the company, Mr Kene Chibueze, Fair and White believes so much in the natural beauty of the African woman hence its choice of Nigerian models and celebrities as brand Ambassadors.
He described the Fair and White range of beauty products as made for all people of color and not for all fair-skinned people.
“Today we are adding to our stable another range, Fair and White Orginal Glutathion.”
“The launching of our new range today presents us with yet another opportunity to correct a misconception about Fair and White.”
“The impression out there is that Fair and White is exclusively for fair-skinned people. This is, however, a false assumption.”
“Let me therefore use this opportunity to reiterate that Fair and White is for all people of color,” he said.
Continuing, Chibueze said: “We thank Nigerians for their unwavering loyalty to our brands despite the harsh economic realities. On our part, we do pledge that quality will continue to be our watchword despite the current difficult business and manufacturing environment in Nigeria. The quality and standard of our brands will continue to remain top-notch.”
“Today, we are unveiling the brand ambassador for Fair and White Original Glutathione. She is a quintessentially beautiful young Nigerian lady who has made her mark in the beauty and entertainment industry.”
“The thespian is a lawyer, an almagan of beauty and brain who has featured as an Ambassador for big brands.”
“Her choice as our brand ambassador is synonymous with our belief that the natural beauty of the African woman needs to be protected and celebrated. This explains why we have continued to feature young Nigerian models as brand Ambassadors.”
“Ladies and gentlemen, on this note, I have the pleasure to introduce to you, Miss Cynthia Nwadiorah (Cee-C) of Big Brother Nigerian fame as the brand ambassador for Fair and White Original Glutathione range.”
“We are optimistic that our relationship with her will be a symbiotic one and will bring tremendous mutual benefits to both parties”
He announced the company’s intention to begin new advert strategies aimed at bringing Fair and White brands close to the desired target audience.
On his part, Sunday Adekoya, Fair and White sales manager assured consumers that with the company’s latest product range, Fair and White Glutathion Original, their skins will enjoy endless freshness and glow.
In their votes of thanks, Fair & White Nigeria Media Adviser, Ingram Osigwe; and a Director in the company, Lady Chinyere Chibueze expressed delight at the turnout at the colorful event and reiterated the commitment to ensure that Fair and White range of beauty products remain the flagship of beauty brands in Nigeria.
“As market leaders in the beauty industry, we are committed to maintaining quality and standard and my assurance is that we will not waver or falter in our resolve to ensure that Fair and White remains the flagship of beauty products in Nigeria,” Ingram said.
Some of the dignitaries who graced the product launch and unveiling of a brand ambassador include Lady Chinyere Chibueze, Director of Fair & White Nigeria, Mr. Kenne Chibueze, Director of Fair & white Nigeria Ltd, Mr. Sunday Adekoya, Sales Manager of Fair & White Nig Ltd, Ingram Osigwe, Media Adviser, Fair & white Nig Ltd, Mr. Mike Effiong, SSA to Akwa Ibom State Governor, Chidiebere Levi Onyemaizu, External Media Relations Manager, Fullpage Communications Ltd; Big Brothers Housemates, Ike Onyema, and Venita Akpofure.
Others are Dr Chizubelu Ejiogu, MD, Eyespec Opticals Ltd, Nnenna Onyegbado, Human Resources Manager, Oriental Energy Resources Ltd, Miss Chiamaka Chibueze, Brand Manager, Fair & White Nig Ltd, Lady Clara Okoro, MD, Brandworld TV, Lady Mercy Ikoro of Sun Newspapers, Mrs. Onyebuchi Offia, Fair and White Sales representatives, Blessing Okagbue, Amable Nig Ltd and Adeola Adenike Oladejo of Irawocastle who anchored the event.
– Ingram Osigwe is the Media Adviser to Fair & White Nigeria Ltd