It was a thrilling afternoon as Bigi Carbonated Soft Drink brand, with its 13 refreshing flavours, hosted 50 lucky consumers for an exciting movie hangout on Saturday, 21st September 2024. Held at Silverbird Cinemas, Ikeja City Mall, the event was proof of Bigi’s dedication to engaging its consumers in fun and meaningful ways.
The attendees were selected through a digital engagement that asked participants to guess movie titles based on famous quotes. This interactive approach not only brought excitement to the selection process but also connected the brand with its loyal consumers.
Once at the event, the lucky participants enjoyed a range of activities, including the “Re-arrange the Flavour” game, where they guessed the sequence of Bigi flavours, and lively moments at Dance Central. Throughout the evening, participants were refreshed with Bigi’s exciting flavours, providing a perfect escape from the stresses of work and economic challenges.
Bigi’s ongoing campaign, Explore Your Flavours, was at the heart of the experience, encouraging consumers to explore every aspect of their lives and embrace the possibilities ahead.
Commenting on the success of the event, Bigi’s Brand Manager, Biola Aransiola, remarked, “This movie hangout reinforces our commitment to creating memorable experiences for our consumers. With our brand philosophy Bigi For Every Moment, we are here to add value to our consumers’ lives, whether through entertainment, refreshment, or both.”
Bigi’s partnership with Silverbird Cinemas has added a new dimension to movie nights, offering moviegoers refreshing moments with its wide range of flavours. This consumer engagement adds to Bigi’s growing reputation, having recently been recognized as the Most Innovative Carbonated Soft Drink Brand of the Year 2023 and for Best Value for Money accolades.
Through this movie hangout, Bigi once again demonstrated why it is the brand that cares -offering more than just beverages, but also memorable experiences that consumers cherish.