The Bigi brand under Rite Foods Limited surprised seven loyal consumers through her annual “Bigi Random Act of Kindness” (BRAK) scheme. Each winner received N100,000 (One Hundred Thousand Naira) and a gift box filled with Bigi merchandise and packs of Bigi Drinks.
The BRAK initiative aims to create unexpected moments of joy. To add a touch of surprise, the Bigi brand engaged The Surprise Factory team to visit the beneficiaries at their homes and workplaces across Lagos. The journey began in Old Ewu, Mafoluku district of Oshodi with Ms. Gbemisola Oluwatosin, a dedicated consumer of Bigi Tropical, and an active follower of the brand’s activities on Instagram.
She was overwhelmed with delight as she received her N100,000 cash prize, Bigi merchandise and products. The unexpected celebration left Oluwatosin dancing joyfully, praising Bigi for the extraordinary experience. She exclaimed, “Bigi, I am so thankful. Bigi to the world”
At the Lagos State University Teaching Hospital, Ikeja, Dr. Sangosanya Gbotemi expressed his amazement at the thoughtful gifts and exclaimed, “Thank you very much! I truly appreciate it! This is wonderful!”
The same ecstatic energy filled Baruwa-Ipaja as Awau Iyabode Sulaiman, another Bigi fan, was treated to a grand surprise. The small-scale entrepreneur danced with infectious joy to the music as she accepted her well-deserved rewards.
Aransiola Biola, the Assistant Brand Manager, Bigi stated that “BRAK is a way Bigi gives back to its young Nigerian consumers and puts smiles on their faces. We’re a brand that cares about people, and this initiative is a reminder that beyond the products, we care about their wellbeing and happiness.”
Adepeju Moriam Adekoya, Ayeola Adefolake Zaynab, Adewunmi Oluwatunmise Faith, and Adeshina Abiola Christiana were also among the BRAK beneficiaries, receiving their cash prizes and gifts with immense excitement. They showered praise on Bigi and Rite Foods Limited for putting smiles on their faces and implementing such a commendable initiative.