Popular Without Money – Singer 9ice Laments

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Nigerian ace singer, Alexander Adegbola Akande, popularly known as 9ice has revealed to Nigerians what many people don’t know about him.

Contrary to what a lot of his fans believed, the singer disclosed that he was popular but broke.

He said; “Don’t become popular o, make money. When I started, I was popular but I didn’t have money.”

“The money didn’t just come in, I had to do the right thing. As at then we were depending so much on Alaba International Market. Then we didn’t have Facebook, Instagram and the rest. If you want your song to be popular in Kaduna, you have to go to Kaduna to do a radio interview. You have to be there for people to see you.”

“So, when the money started coming was when we put in the hustle and we marketed the brand by doing print interviews like newspapers, magazines; putting your face out there. I mean, there are sometimes people have good songs and the fans don’t even know what you look like.”

“I think it is not just about getting popular. But putting your brand out there. Market it, promote it. Let your face be known and the money aspect will come later.”

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